B
Glossary
Gross Margin
Important — standard screening
What it measures
Revenue minus cost of goods sold. Higher margins = stronger pricing power.
Formula
(Revenue - COGS) / RevenueBenchmark
> 40% strong · 20-40% moderate · < 20% weak
Glossary
Important — standard screening
Revenue minus cost of goods sold. Higher margins = stronger pricing power.
(Revenue - COGS) / Revenue> 40% strong · 20-40% moderate · < 20% weak