Booking Holdings Inc

Booking Holdings runs multiple travel booking websites that let consumers search, compare, and reserve hotels, flights, rental cars, restaurant tables, and vacation activities online. The company makes money by charging commissions to hotels and other travel providers when customers book through its platforms, and by selling travel insurance and advertising to businesses in the travel industry [Yahoo Finance].

Booking Holdings (BKNG) operates the world's largest online travel platforms including Booking.com, Priceline, Agoda, KAYAK, and OpenTable, connecting travelers with accommodations, flights, car rentals, restaurants, and activities [Yahoo Finance]. The company generates $26.9B in annual revenue with strong profitability (20% net margin) and recently completed a 25-for-1 stock split in April 2026 to improve share accessibility [EODHD]. However, management cut 2026 guidance in May due to Middle East geopolitical tensions and tighter European regulations, causing the stock to drop 7.9% [Yahoo Finance].

Booking Holdings shows exceptional financial strength with a 9.3/10 health score, generating $9.1B in annual free cash flow and minimal net debt [Yahoo Finance].