Equity Brief · Consumer Cyclical2026-05-20
BKNG·Consumer Cyclical

Last results 29 Jul 2026

Booking Holdings Inc

I · AI Analysis

The brief

Booking Holdings runs multiple travel booking websites that let consumers search, compare, and reserve hotels, flights, rental cars, restaurant tables, and vacation activities online. The company makes money by charging commissions to hotels and other travel providers when customers book through its platforms, and by selling travel insurance and advertising to businesses in the travel industry [Yahoo Finance].

Booking Holdings (BKNG) operates the world's largest online travel platforms including Booking.com, Priceline, Agoda, KAYAK, and OpenTable, connecting travelers with accommodations, flights, car rentals, restaurants, and activities [Yahoo Finance]. The company generates $26.9B in annual revenue with strong profitability (20% net margin) and recently completed a 25-for-1 stock split in April 2026 to improve share accessibility [EODHD]. However, management cut 2026 guidance in May due to Middle East geopolitical tensions and tighter European regulations, causing the stock to drop 7.9% [Yahoo Finance].

Booking Holdings shows exceptional financial strength with a 9.3/10 health score, generating $9.1B in annual free cash flow and minimal net debt [Yahoo Finance] [Sentinellis calculation].

The brief AI analysisConfidence 8/10

Sentinellis health

9.3/10

Financially healthy

Market capitalisation

$119.7B

Revenue (TTM)

$26.9B

Explainers

How we read these numbers

Plain-English guides · no account needed

II · Recent news

What moved

5 stories · ranked by relevance

  • Macro2026-05-20

    Booking Holdings Tests Value Focus As Summer 2026 Travel Campaigns Ramp Up

    Simply Wall St

  • Macro2026-05-18

    Agoda Simplifies Trip Planning with Multi-Product Booking in One Checkout

    Yahoo Finance

  • Macro2026-05-14

    Why Booking Holdings (BKNG) Is Down 7.9% After Cutting Guidance And Raising New Debt - And What's Next

    Yahoo Finance

  • Macro2026-05-14

    A Look At Booking Holdings (BKNG) Valuation After Its 2026 Outlook Cut And Rising AI And Regulatory Risks

    Simply Wall St

  • Macro2026-05-17

    Angi, Carvana, and Booking Shares Are Falling, What You Need To Know

    Yahoo Finance

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Booking's 2026 guidance cut reflects direct exposure to Middle East geopolitical instability, which reduces travel demand to affected regions and creates unpredictable revenue volatility [Yahoo Finance]

1 of 5 risks in this report

Risks

5

Opportunities

6

Red flags

4

Leadership

10

14 more findings in the full report — free with any account.

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Produced 20 May 2026, 19:50 UTC

Figures come from company filings and market data. The Sentinellis health score and the wording attached to it are our interpretation of those figures, not numbers the company reported.

Not investment advice and not a recommendation to buy or sell. Sentinellis holds no positions in the companies it covers, takes no payment from issuers, and has no broker referral arrangements.

How every figure and score is calculated