Equity Brief · Consumer Cyclical2026-05-20
ADS.DE·Consumer Cyclical

Last results 30 Jul 2026

adidas AG

I · AI Analysis

The brief

adidas designs, produces, and sells athletic footwear, apparel, and accessories under the adidas, adidas Golf, and Five Ten brands [Company Overview]. The company distributes products through owned retail stores, franchise locations, wholesale partnerships, and its online store across major global markets [Company Overview]. adidas employs roughly 48,500 people worldwide and is headquartered in Herzogenaurach, Germany [Company Overview].

adidas AG is a Germany-based global athletic footwear and apparel company with €24.8 billion in annual revenue [Yahoo Finance]. The company operates across Europe, Greater China, North America, and Latin America, selling through its own retail stores, franchise partners, and e-commerce platforms [Company Overview]. Despite solid profitability (€1.4 billion net income) and healthy fundamentals, adidas shares have fallen 32-33% over the past year, raising questions about valuation and competitive positioning [Simply Wall St].

adidas is financially healthy with strong margins and manageable debt, earning an 8.4/10 health score [Sentinellis calculation].

The brief AI analysisConfidence 7/10

Sentinellis health

8.4/10

Financially healthy

Market capitalisation

EUR 26.0B

Revenue (TTM)

EUR 24.8B

Explainers

How we read these numbers

Plain-English guides · no account needed

II · Recent news

What moved

4 stories · ranked by relevance

  • Macro2026-05-20

    Globus Medical and Conagra Brands have been highlighted as Zacks Bull and Bear of the Day

    Zacks

  • Macro2026-05-20

    Adidas (XTRA:ADS) Valuation Check As Shares Slide Over The Past Year

    Simply Wall St

  • Macro2026-05-14

    Adidas Bets On Backyard Legends Campaign To Reignite World Cup Growth

    Simply Wall St

  • Macro2026-05-14

    Nobull Taps Former Adidas and Puma Execs as Chief Commercial and Marketing Officers

    Yahoo Finance

Premium · Free with any account

adidas faces intense competition from Nike, Lululemon, and emerging challenger brands like Nobull, which recently hired a senior adidas North America sales executive, suggesting talent retention challenges [Yahoo Finance].

1 of 4 risks in this report

Risks

4

Opportunities

4

Red flags

2

Leadership

10

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III · Related

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Produced 20 May 2026, 21:08 UTC

Figures come from company filings and market data. The Sentinellis health score and the wording attached to it are our interpretation of those figures, not numbers the company reported.

Not investment advice and not a recommendation to buy or sell. Sentinellis holds no positions in the companies it covers, takes no payment from issuers, and has no broker referral arrangements.

How every figure and score is calculated